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NOW: Agar Powder. PRODUCT DESCRIPTION Pure Powder Vegetarian/Vegan Product Substitute for Gelatin A Gluten-Free Food Your Recipe's Secret Ingredient Agar is a naturally gelatinous powder derived from marine red algae. It’s the perfect vegetarian substitute for beef gelatin in any food application, and makes an excellent thickener for soups, jellies, ice cream and more. Because you are what you eat, NOW Real Food™ has been committed to providing delicious, healthy, natural and organic foods since 1968. We’re independent, family owned, and proud of it. Keep it natural. Keep it real. Nutrition Facts Serving Size: 1 Tablespoons (8 g) Description Amount per Serving % Daily Value * Percent Daily Values are based on 2,000 calorie diet. Calories 25 Fat 0 g 0% Saturated 0 g 0% + Trans 0 g Cholesterol 0 mg 0% Sodium 10 mg 1% Potassium 90 mg 3% Carbohydrate 6 g 2% Fibre 1 g 4% Sugars 0 g Protein 1 g 1% Vitamin A 0% Vitamin C 0% Calcium 6% Iron 6%