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Medicated Anti‑Itch Lotion is a medicated, steroid‑free lotion that delivers fast, intensive relief from dry, itchy skin using a blend of seven moisturizers along with soothing aloe and vitamins E and B5; its active ingredients menthol (0.5 %) and pramoxine hydrochloride (1 %) provide cooling, numbing comfort for irritations such as insect bites, minor burns, sunburn, cuts, and chronic dryness, all in a non‑greasy texture that absorbs easily—though note it currently appears sold out and is offered at a sale price of $120 (down from ~$198.70).